South Beach Diet

Work for
King Design, LLC

Project Type
Website Design

Creative Direction
Mike King & Client

Project Management
Jess King

Design
Tim Robbins

Timeframe
2016

The Challenge

The new management team for The South Beach Diet, a doctor-designed weight-loss program that first became popular in the early 2000’s, was getting ready to re-launch the brand with a more comprehensive subscription-based e-commerce program. They needed a new visual brand identity system to help launch the program.

Marketing & eCommerce Site

The Palm Blog

On-Page Trivia to Drive Engagement