The Miquon School

Work for
King Design, LLC

Project Type
Print Design

Creative Direction
Chris Henke & Tim Robbins

Project Management
Maureen Novitski

Tim Robbins

Photography & Watercolor
Client Provided


The Challenge

The Miquon School came to us to support their internal marketing and communications office in a rebranding initiative. We talked about their hopes and dreams for the brand and their need for help in creating a simple and holistic brand strategy for print and digital.

We helped Miquon create and implement brand standards they could use across their ongoing print and digital projects, as well as their upcoming website redesign.

The Approach

We worked with Miquon to create a color palette fit for their woodsy campus and progressive educational curriculum. From there, we modernized their logo, finalized a typographic system and created rules around photography, custom watercolor graphics, and logo usage, then rolled everything into an identity guide to help maintain these standards. Once we established the new direction for the brand, we created a viewbook for prospective parents and students, Miquon’s annual report, and templates for print and digital advertisements.

Brochure & Marketing Materials