RXBAR

Work for
King Design, LLC

Project Type
Website Design

Creative Direction
Chris Henke & Tim Robbins

Project Management
Maureen Novitski

Design
Tim Robbins

Timeframe
2018

The Challenge

Twin Spring Farm Preschool & Summer Camp was in need of a new website that better reflected their forward-thinking approach to early education and better supported their lead generation efforts. We were tasked with refreshing their website to communicate the meaningful fun and care of their curriculum and to create new pathways for prospective parents and guardians to enroll and register their children.

We created a series of interactive modules throughout the website to visually represent the exploration of new ideas, to communicate academic information, and to encourage enrollment & registration.

The Approach

We worked with Twin Spring to update the color palettes for their Preschool and Summer Camp to honor each program’s unique voice and personality. From there, we modernized their logos, finalized a typographic system, and created custom photography to accompany the new web design.

After establishing the design system for the Preschool, we shared the layout and components with the Twin Spring Farm Summer Camp website, implementing the refreshed color palette, imagery, and branding.